“If you can’t measure it, you can’t manage it.” - Peter Drucker

Michael Midghall
Founder and Principal

Michael Midghall is the founder and principal of Fusion MR LLC, a full-service market research firm focused on sustainable product design, brand value and satisfaction (for end-user clients) and FMR Survey for advanced online survey programming & hosting (for partner clients.)

In addition to his responsibilities at FMR, Michael is an associate at Davis, Hibbitts & Midghall, Inc and a member of the Sustainable Branding Collaborative. Prior to starting Fusion MR, Mr. Midghall researched, developed and marketed products for Intel Corporation. He has a B.S. in electrical engineering from the University of Massachusetts (class of ’86) and an MBA with marketing & new venture analysis concentration from the University of Tennessee (class of ’95). He completed the Principles of Marketing Research Certification in ’02 and continues his education through industry conferences, workshops & journals.

Ronald Hope

Ron Hope has been working with FMR Survey since 2005. His responsibilities include partner account management, programming surveys, developing advanced multi-media and game-based functionality. Ron also leads website development and online marketing efforts for the growing company. Over the past few years, Ron has programmed almost 100 projects for FMR Survey’s clients.

Ronald holds a B.S. in Marketing and a B.S. in Advertising Management from Portland State University. With a strong affinity for sustainability, both at work and at home, it was only fitting that Ronald work with Fusion MR and help drive sustainable business forward through targeted market research. In his spare time, Ronald is an avid photographer, photographing both commercial work and weddings.